The car rental program, called Uber Rent, will offer in-app bookings from brands like Avis and Hertz, according to Uber.
Prices will be set by the rental companies, Uber said, and it will take a cut of the bookings, similar to how traveling booking sites operate.
Uber believes it can attract customers to reserve rentals cars with it by streamlining the experience with a decluttered look following feedback from user testing. It also said it will initially offer a 10% rebate on all bookings with Uber Cash, money that can be spent on Uber’s app for other purchases. The company didn’t say how long the 10% discount will last for.
Uber’s valet service will launch in DC next month, and Uber said it plans to expand driving cars to customers nationwide later this year. The price for valet service will be similar to the cost of an on-demand ride, according to a spokesman who declined to offer more specifics.
Uber made the car rental announcement during an event Wednesday that unveiled new products, including a way to book rides to vaccines in its app.