In an emailed statement to CNN, Nike said it was not involved in creating the modified sneakers. “We do not have a relationship with Lil Nas or MSCHF,” the company said. “Nike did not design or release these shoes and we do not endorse them.”
Launching as a limited-edition “drop” of 666 pairs, each shoe’s air bubble sole contains 60 cubic centimeters (2.03 fluid ounces) of red ink and “one drop” of human blood, according to MSCHF. They are priced at $1,018 a pair, a reference to the Bible passage Luke 10:18 that reads: “I saw Satan fall like lightning from heaven.”
A MSCHF spokesperson said the blood had been provided by members of the art collective, adding: “We love to sacrifice for our art.” The group also confirmed to CNN that Nike was “not involved in this in any capacity.”
The ‘Satan Shoes’ will launch Monday as a limited-edition release. Credit: Courtesy MSCHF
In response, Lil Nas X (whose real name is Montero Lamar Hill), posted a video to his official YouTube account titled “Lil Nas X Apologizes for Satan Shoe,” which has now been viewed over 1.8 million times. But after a few seconds, the apparent apology cuts to a scene from his new music video, “Montero (Call Me By Your Name),” showing him dancing provocatively with a devil character. The rapper is then pictured snapping the devil’s neck, before removing his horned crown and assuming it himself.